EXPLORE THE ACADEMY
KNOWLEDGE + APPLICATION
Progress you can explain.
0 of 17 available modules have both learning and applied work complete. Another 54 modules are outlined for later publication.
Knowledge complete0/17
Applied work complete0/17
Capstones submitted0/2
Self-submitted application with recorded evidence.
01Marketing Is Not Social MediaChoose a customer and objective before a channel.02Market Research From ZeroTurn a market question into a small, sourced investigation.03Find the CustomerSeparate the user, buyer, situation, and exclusion.04The Smallest Viable AudienceChoose a reachable first audience without inventing demand.05PositioningExplain the value of your difference against a real alternative.06Product FocusMake one useful journey easier by choosing what to defer.07Behavioral EconomicsInvestigate friction and test a plausible competing explanation.08Understanding ValueConnect a desired result to confidence, time, and effort.09Offer EngineeringSpecify the result, deliverables, boundaries, and delivery process.10PricingChoose a purchase unit and test a price with suitable buyers.11Risk ReversalReduce a real purchase concern with terms you can fulfill.12Unit EconomicsCalculate contribution and bounded payback with unknowns visible.13Message ArchitectureConnect the customer problem, useful outcome, proof, and next step.14One-Sentence Value PropositionExplain who benefits, how, and why it is credible.15PersuasionUse truthful evidence and respectful choices to reduce uncertainty.16ProofMatch each claim to evidence and its limitations.17Copywriting FundamentalsWrite and edit a specific benefit-led message.
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