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EXPLORE THE ACADEMY
Level 1MODULE 05

Positioning

Explain the value of your difference against a real alternative.

READ · UNDERSTAND THE PRINCIPLE

Your lessons

  1. 1What positioning actually means
  2. 2The competitor may be the status quo
  3. 3Make a difference that matters
  4. 4Translate a capability into a useful outcome
  5. 5Write a position you can defend

Apply this to your own product

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