EXPLORE THE ACADEMY
LEVEL 1 · AVAILABLE
Founder Marketer
Know your customer, their alternatives, and the difference you can credibly deliver.
01Marketing Is Not Social MediaChoose a customer and objective before a channel.02Market Research From ZeroTurn a market question into a small, sourced investigation.03Find the CustomerSeparate the user, buyer, situation, and exclusion.04The Smallest Viable AudienceChoose a reachable first audience without inventing demand.05PositioningExplain the value of your difference against a real alternative.06Product FocusMake one useful journey easier by choosing what to defer.07Behavioral EconomicsInvestigate friction and test a plausible competing explanation.
Market Strategy Brief
- Target customer and situation
- Market and actual alternatives
- Customer problem and evidence
- Beachhead audience
- Positioning and credible difference
- Work intentionally deferred