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EXPLORE THE ACADEMY
LEVEL 8 · CURRICULUM PREVIEW

Marketing Leader

Set a defensible strategy, budget, team, and sequence of growth decisions.

67Build a Marketing StrategyConnect diagnosis, target, advantage, objectives, and action.Curriculum previewLesson not published68Budget AllocationAllocate finite cash and time against marginal evidence.Curriculum previewLesson not published69Marketing Team DesignAssign the next needed capability and clear accountability.Curriculum previewLesson not published70Agency vs InternalCompare capability, continuity, cost, and management effort.Curriculum previewLesson not published71Marketing AuditsDiagnose an unfamiliar business and defend a sequenced plan.Curriculum previewLesson not published
WHAT YOU WILL PRODUCE

The RevStart Growth Plan

  • Market, customer, and positioning
  • Offer, pricing, message, and proof
  • Acquisition and sales strategy
  • Retention and economics
  • KPIs and instrumentation
  • 30-day, 90-day, and annual hypotheses