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EXPLORE THE ACADEMY
LEVEL 5 · CURRICULUM PREVIEW

Growth Engineer

Measure the right journey and design a test that can change a decision.

48Conversion OptimizationFind and investigate a specific barrier in an eligible journey.Curriculum previewLesson not published49AnalyticsDefine events, units, periods, consent, and quality checks.Curriculum previewLesson not published50Funnel AnalyticsBuild ordered journeys using compatible, matched observations.Curriculum previewLesson not published51AttributionSeparate observed source credit from incremental impact.Curriculum previewLesson not published52ExperimentationPredefine a decision, hypothesis, limits, and inconclusive outcome.Curriculum previewLesson not published
WHAT YOU WILL PRODUCE

Growth Experiment Sprint

  • Baseline and metric definition
  • Hypothesis and audience
  • Change, limits, and duration
  • Result or explicit uncertainty
  • Interpretation and next action