EXPLORE THE ACADEMY
LEVEL 3 · CURRICULUM PREVIEW
Demand Creator
Choose a relevant route to your audience and prepare useful work for it.
18Search FundamentalsUnderstand discovery, crawling, indexing, and relevant search demand.19Keyword ResearchPrioritize queries by intent, relevance, and attainable opportunity.20Search IntentMatch a useful page and next action to the searcher’s task.21Content That RanksDesign original, useful pages and an internal linking plan.22Modern SEO and AI SearchEvaluate discoverability without promising rankings or AI citations.23Content StrategyChoose the audience questions your product can answer credibly.24Writing People Want to ReadCreate a useful voice, concrete examples, and a disciplined edit.25Build a Content EngineAdapt one useful asset into formats suited to each destination.26Social Media StrategyChoose platforms and contribution formats that fit the audience.27Human-First SocialDevelop relevant conversations and permission to continue.28CommunityDesign participation that serves members and respects local rules.29Zero-Click MarketingDeliver standalone value where people already pay attention.30Audience ResearchFind current publications, communities, events, and trusted voices.31Integrated MarketingConnect useful touchpoints without inventing attribution.32PartnershipsDesign a relevant mutual benefit and a bounded partner pilot.33Email MarketingCreate permission-based welcome, nurture, and useful follow-up.34Build an Owned AudienceEarn ongoing contact permission and manage it responsibly.35Advertising FundamentalsConnect audience, offer, creative, destination, and economics.36Google AdsDevelop an intent-led campaign hypothesis and measurement plan.37Meta AdsPlan creative and audience tests with explicit spend limits.38Creative TestingIsolate a useful creative question and compare eligible outcomes.
Demand Generation System
- Channel strategy and distribution map
- Search opportunity and keyword map
- Content plan and original asset
- Useful derivatives and welcome sequence
- Paid hypothesis and bounded experiment